Put a Fork in “Serenity”–It’s Done in the US
Don’t blame me: I gave “Serenity” a great review.
But the reality is that it has zero momentum, and that Universal may be giving up on the film’s theater run.
Friday’s estimated box was $710,000, good for only 12th place in what I see as another weak-looking lineup. It’s in fewer theaters (1,709 vs. 2,189), down 54% from the previous week and over 80% from opening night. Cumulatively, it’s just over the $20 million mark.
As to support from Universal, I looked for any kind of ad for the movie in Saturday’s Cincinnati Enquirer, and found none. I looked at where it was showing, and in at least one instance the theater was only scheduled it one time in the entire day.
I understand that the “Firefly” series had quite a following overseas, so it may be that the film’s chances of breaking even will come there. It opened last weekend in the UK and Australia, and did a combined $3.5 million.
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UPDATE: The Oct. 14-16 weekend estimate is only $2.3 million.
That’s too bad.
Comment by dave — October 16, 2005 @ 3:47 pm