November 29, 2005

What Time of Year Is It?

Filed under: Business Moves,Corporate Outrage,Economy — Tom @ 10:33 am

From an e-mail I received from the American Family Association, further comment unnecessary:

I thought you would be interested in a survey we did. We gathered advertising inserts from 11 different companies placed in two papers on Nov. 27 (Northeast Mississippi Daily Journal and Memphis Commercial Appeal.) Combined, the inserts totaled 280 pages.

Of the 11 companies, only one—McRae’s/Belks—had a reference to “Christmas.” They mentioned “Christmas” only two times. The other 10 companies did not mention “Christmas” a single time! While refusing to use “Christmas,” they used the term “holiday” a total of 59 times in their 10 inserts.

The companies which refused to mention Christmas a single time in their 260 pages of insert promotions were Target, Kroger, Office Max, Walgreens, Sears, Staples, Lowe’s, J.C. Penney, Dell and Best Buy.

Ask these companies why they banned “Christmas” in their in-store promotions and retail advertising and they will tell you they didn’t want to offend anyone. They mean, of course, anyone except Christians.

These retailers are willing to use Christmas to secure about 20% of their yearly sales, but they absolutely refuse to mention the Reason for the season.

____________________

Nov. 29 Outside the Beltway Jammer.

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8 Comments

  1. Isn’t this type of campaign sort of ridiculous?

    Comment by Kevin Irwin — November 29, 2005 @ 11:04 am

  2. #1, I purposely did not mention what AFA is doing as a result of what they learned (trying to do “boycotts and campaigns,” which are ridiculous), and concentrated only on the results of their research (they call it a “survey,” but all they did is look at a bunch of flyers–they didn’t “survey” anybody).

    I, like the AFA and many others, find the ability of retailers to profit from Christmas shopping while fanatically avoiding the term quite hypocritical, and the AFA documented conclusively that this is what is going on.

    Comment by TBlumer — November 29, 2005 @ 11:11 am

  3. What about tolerance and inclusivity? Don’t mistake the intentions of retailers. They are afraid of alienating people of other faiths, or those with a lack thereof. This isn’t a grand scheme to marginalize the importance of Christmas, although marginalizing the consumerism surrounding it would probably be more inline with the teachings of Christ. I guess the question is which is more hypocritical, generic holiday messages to cover a more broad customer base, or actually contributing to the hysteria of the shopping season?

    As for these boycotts, go ahead. Boycott the retailers who depend on the profits of the Christmas season. They’ll hire less workers, contribute less to charities, and pay less of a dividend to their shareholders. Which is more ethical, semantics or inclusivity?

    Comment by Kevin Irwin — November 29, 2005 @ 11:28 am

  4. Hells bells… we survived the Roman Empire and evetually took it over. Surely we can withstand the wrath of a Wal-Mart greater.

    Comment by Editor — November 29, 2005 @ 11:48 am

  5. #3, para 1. My beef is that Dec. 25 is (still) called Christmas, it’s the occasion around which at least 90-95% of the gifts are given, and it’s treated as if it doesn’t exist. The Jewish population managed not to get bent out of shape over “Christmas” forever. It only began with the PC era.

    I guess a real good test would be whether retailers say that “must order by Dec. xx to guarantee that your package arrives by Christmas” or something else. If it’s “something else,” that would pretty much seal the deal that they’re obsessed with not saying it.

    I think the boycotts are silly too for reasons you cited.

    Comment by TBlumer — November 29, 2005 @ 11:53 am

  6. Tom,

    Just wanted to be the first to wish you a Merry Christmas.

    Comment by Jeff Sinnard — November 29, 2005 @ 5:29 pm

  7. #6, Merry Christmas to you too, smarty pants.

    Comment by TBlumer — November 29, 2005 @ 5:33 pm

  8. If anybody wants to use my new song to protest Best Buy’s anti-Christmas sentiments, help yourself. It’s a free download (though you may need to cut and paste the link depending on the software hooked up to this blog site) to get the song to play.

    Best Buy “Inn”
    Dr. BLT
    Words and music by Dr. Bruce L. Thiessen, aka Dr. BLT © 2006
    http://www.drblt.net/music/BBInn.mp3

    If you like the song, feel free to spread it around the blogosphere, and if you’re a conservative radio talk show host, it’s royalty free to you and you alone.

    If you’d like to read Dr. BLT’s corresponding “Blog n Roll” blog entry, that link can be found here:
    http://people.bakersfield.com/home/viewblog.php?id=136&pid=2622

    Comment by Bruce — November 17, 2006 @ 5:41 pm

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