No Turning Back For Red Cross Relief Cards
The American Red Cross is brushing aside reports of casino gambling, liquor purchases and luxury shopping sprees using its emergency debit cards. The Red Cross is not going back to the old system of supplying emergency relief via handouts of checks and store vouchers.
Indeed, the relief group intends to make the use of prepaid debit cards the central way to get financial relief to people in times of disasters. However, private insurers, which are less likely to be providing emergency funds, are not necessarily going to follow suit.
Noting reports of Red Cross cards being used for what some considered nonessential purchases, Michael Brackney, manager of client services for the American Red Cross, says, “Occasionally, you hear about somebody who makes a bad decision.” The cards were distributed in the aftermath of Hurricanes Katrina and Rita last year.
Brackney told participants at the 2006 Prepaid Card Expo in Orlando, Fla., last week that the Red Cross intends to expand and make permanent the issuance of prepaid debit cards to disaster victims. Although placing restrictions on Red Cross debit card purchases is technically possible, Brackney vowed not to place such restrictions because the recipients, and not the Red Cross, should be making decisions about what they need.
“Those make the news,” Brackney says of some criticized purchases. “But this is about the dignity of the victim. Doing something normal makes you feel normal.”
Brackney notes that such uses of emergency cards as liquor purchases have likely been made in the past using Red Cross checks. But purchases made using cashed checks are not traceable, as are electronic purchases using a debit card, he notes.
The Red Cross distributed 600,000 prepaid cards, issued by its contractor, JP Morgan Chase & Co., after Katrina and Rita. The cards were distributed in 47 states to evacuees who lost their homes.
The Red Cross placed a total of $1.6 billion in assistance on the cards, each of which were worth from $360 to $1,565.
Brackney says the Red Cross cards, which have both signature-based and PIN-debit functions on them, are a superior way of delivering relief during a disaster the size of Katrina, which left hundreds of thousands of victims without access to bank accounts, paychecks or even mail delivery.
The Red Cross plans to enable 600 of its 894 U.S. offices to issue cards on the spot by July. After Katrina, only about 250 Red Cross offices had the instant-issue capability, Brackney says. “This is the biggest change in the Red Cross in the past 90 years,” he says of the adoption of prepaid cards.
Brackney says the Red Cross estimates that it saved about $2 million from not having to cut relief checks or issue paper vouchers.
Chase has set up an emergency issuing system that allows instant-issue capability in Red Cross offices, says Gregory Kerwick, vice president of emerging payment channels for Chase. The system allows Red Cross workers to set up an “account” with Chase through the Web for those applying for relief.
A few key pieces of identification, such as a Social Security number and current address, allow Red Cross workers to give debit cards out instantly, says Kerwick.
Kerwick describes fraud on the cards as “minimal.” However, both Kerwick and Brackney say Katrina exposed a logistical problem in using debit cards for immediate relief. In order to issue the cards on a timely basis, there must be cards available to distribute.
In the days following Katrina, the Red Cross had only a few hundred thousand cards available, and Chase had to scramble to get more manufactured, says Kerwick. In one evening, Chase hired a private jet to deliver 30,000 cards to one location, he says.
As such, the Red Cross now has one million prepaid debit cards positioned around the country, ready to be issued for both large and small emergencies, says Brackney.
After reading such delusional and self-congratulatory pap, I don’t know what else can be said, except that if you don’t think passing out debit cards like candy with no accountability is a good idea, you should stop giving to The Red Cross.
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