Don Wildmon, Call Your Office

Wildmon is the head of the American Family Association, which has called for a boycott of Ford because of the company’s alleged “promotion of the homosexual agenda, including homosexual marriage” (previous BizzyBlog coverage here , here, and here [4th item at link]). Wildmon has been taking some credit for Ford’s currently nearly-dire financial situation.

So what does one make of this?

WASHINGTON (AdAge.com) — General Motors, Toyota, Volkswagen, DaimlerChrysler and Nissan are among the nation’s worst advertisers, and Ford is among the best, according to the Parents Television Council (PTC).

The group based its fifth-annual listing on how often advertisers aired spots in “wholesome, family-oriented” shows vs. on programs containing “sexually graphic, violent or profane material.” All the analyzed ad placements appeared on prime-time broadcast TV during the last season.

“There is good news and bad news,” said PTC President Brent Bozell. “We compliment those who made the best but some [on the worst list] need to take responsibility.”

….. Last year PTC put GM, Toyota, Ford, Volkswagen, DaimlerChrysler and Nissan, along with Sprint and Pepsi, on its worst list.

….. All the car companies except Ford are back on this year’s worst list.

So Ford’s reward for going from worst to first on the TV “wholesome list” is an AFA boycott.

Ford CEO Bill Ford should jump at the chance to rub this in Wildmon’s face. If Wildmon ignores this big-picture report and continues his deliberate, targeted intimidation (now shown to be mis-targeted, especially given who is on PTC’s “worst” list), I would suggest that the AFA boycott will have crossed into the realm of hypocrisy.

Note: In addition to being president of PTC, Brett Bozell is also President/Founder of Media Research Center and Publisher of Newsbusters.org, where I am a Contributing Editor.