ANSWER: For the third time in a row, very poorly.
Three times in a row — as was the case last in November 2005 and May 2006, the Dispatch’s vaunted mail-in poll differed from actual results by double digits in almost all cases, and all errors were in the conservative/GOP direction:
If the Dispatch can’t do any better than this, it should either ditch the mail-in poll, or do a top-to-bottom redesign. If it continues to do its polling as usual, reasonable people will have to conclude that they’re doing it to influence election results, and not to honestly attempt to portray reality.
Selected Previous Posts:
- Nov. 5 — Dispatch Polls Are STILL Within Their Track Record Margin of Error
- Oct. 17 — Why “The Polls” Consistently Get It Wrong
- Sept. 29 — The Polls Done by That Columbus Newspaper Need to Be Dispatched to the Trash
- Nov. 9, 2005 — Worse Than Worthless — Ohio’s Polls