ANSWER: Hopefully soon, if it wants to stay around.
__________________________________
The bad news just keeps coming out of Dearborn, while the fortunes of the other members of the Big Three appear to have turned:
Ford’s slips to No. 4 in Nov. sales
With a slump in U.S. vehicle sales by Ford Motor Co. last month, the No. 2 domestic automaker was beaten out not only by Japanese rival Toyota Motor Corp. for a the second time ever but by DaimlerChrysler AG as well.
Ford, which also detailed planned production cuts, said Friday that sales dropped 9.7 percent in November compared with the same period a year ago. The drop came as industry sales rose a modest 2.9 percent to nearly 1.2 million vehicles.
Toyota sold 196,695 vehicles in November, a 15.9 percent increase over November 2005, and DaimlerChrysler’s were up 4.7 percent to 186,635, compared with Ford’s 181,111. Sales by GM, the world’s largest automaker, rose 6.1 percent to 293,558 vehicles in the U.S. last month.
“I think it’s more the product,” Global Insight analyst George Magliano said of Ford’s unexpected stumble.
Ford’s light truck sales dropped 13 percent to 119,259, including a 16.1 percent drop in sales of the dominant F-Series pickup, while car sales fell 2.6 percent to 61,852, reflecting lower deliveries to fleet customers.
Maybe it’s “the product,” but Bill Ford and new CEO Alan Mulally assume that “the product” is their only problem at their grave peril. It’s hard for me to believe that Ford’s product line is that bad, or that the product lines of GM and Daimler Chrysler are that good.
As noted several times previously (here, here, here [4th item], and here), Ford needs to acknowledge (and has not) that it has a serious problem on its hands with a boycott by Don Wildmon’s American Family Association over its embrace of the gay activist agenda.
This post is NOT about the merits of that agenda. Rather it is about:
- The fact that Ford continues to divert management time and attention to items that don’t relate to its core business (this would also include its non-business-related environmental initiatives).
- The fact that the company is ignoring pleas from its dealers (and likely from some of its employees and shareholders), who believe they are suffering from the AFA boycott, to alter its stance.
- The fact that the company is forgetting that its primary duty is to its shareholders.
What’s more, the AFA’s latest e-mail (bolds removed; original links included) indicates that Ford, despite its borderline-dire circumstances, has gotten more instead of less distracted:
Prior to the recent elections, Ford Motor Company sent an e-mail to their salaried employees pointing them to one of the most liberal, anti-family Web sites on the Internet. Ford urged their employees to go to Ballot.org for information on how to vote on issues including homosexual marriage. (Go to 4th paragraph where it says “check out the 2006 BISC Picks [our yes and no votes].” The Ford-recommended Web site urged voters to vote against constitutional amendments which defined marriage as being between one man and one woman in Arizona, Colorado, South Dakota, and Wisconsin.
Of the hundreds of voters guides Ford could have endorsed, Ford chose Ballot.org. Ford’s endorsement of this site clearly indicates that Ford favored the positions promoted on Ballot.org. The Web site accused those who favored the marriage amendments of “extreme bigotry” and said the amendments were an “attack on marriage equality, civil unions and all domestic partnerships.” This is the Web site Ford sent its employees to for information on how to vote.
Your efforts helped convince Wal-Mart to remain neutral in the homosexual marriage battle. AFA is asking that you do the same with Ford.
Geez, it turns out that AFA just scratched the surface. The following is just a sampling of other issue positions, characterizations, and often-insulting commentary at Ballot.org’s BISC Picks page that all Ford salaried employees were indeed referred to:
AZ Proposition 202: Economic Justice (minimum wage)
No-brainer….. The values issue of ’06.
CA Proposition 90: Environment/Land Use (regulatory takings)
Misleads voters that the issue is property rights. It’s actually special rights for big developers.
CA Proposition 89: Election Reform (Clean elections)
Cleans up a dirty system.
CA Proposition 85: Reproductive Freedom (parental notification)
Risky to teens and restrictive of reproductive choice.
ID Proposition 1: Education
More money for kids. An obvious choice.
MI Question 2: Affirmative Action
Michigan Civil Rights Initiative: Bad tactics, terrible policy. Affirmative action provides opportunities for women and minorities for better jobs and education.
NE Initiative 423: Tax & Budget (TABOR)
….. Grover Norquist’s vision of drowning government in a bathtub through TABOR.
WI Ballot Question 2: Criminal Justice (death penalty)
Meant as a conservative turnout driver. This is one policy that should never spread to new states.
Ford, in particular its Governmental Affairs area, has completely… lost… its… mind. What do any of the marriage initiatives, or any of the above initiatives, have to do with selling vehicles?
The answer, of course, is not a darn thing. This is so-called “Corporate Social Responsiblity” run completely amok coming from a company that won’t be around in a couple of years if it doesn’t get its act together.
Note that the AFA isn’t demanding allegiance to its position; it is asking for neutrality. AFA only asked Wal-Mart for neutrality; staring down the abyss, Wal-Mart went neutral, and decisively so. Yes, the retailer had a relatively weak first Christmas-shopping weekend, simply because it didn’t announce its change of heart until the previous Monday, and not all who had been upset got the news in time to alter their shopping plans. I’ll bet that most of the remaining Christmas season will be better for the company than the previous month has been.
Ford needs to get a grip, swear off ANY political activism in ANY direction, and get back to basics. The very survival of the company probably depends on it.
________________________
RELATED: This Saturday column by Wayne Winegarden at Townhall is a hard-drive saver — “Corporate Social Responsibility is Immoral.”