The Weather Channel Enters Advocacy Journalism
Zheesh — from Melanie Morgan:
Media Village reported that the move by The Weather Channel “is intended to establish a broader perspective on the weather category and, says Lucas, to move the brand from functional to emotional.”
Emotional weather forecasting?
The Weather Channel is launching a new website and broadband channel dedicated solely to global warming called “One Degree” and has a weekly program called “The Climate Code,” devoted almost entirely to liberal advocacy on climate matters.
I have always liked the channel that just drones on with repeats of the forecast much better anyway, because I know the wait for what I want to know will be minimal. Now the choice is even easier.
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Related: From ShopFloor.org — “The Union of Concerned Scientists is None of These…”
