November 8, 2007

Saved for Future Reference: Daily and Sunday Newspaper Circulations as of Sept. 30, 2007 and 2006

Filed under: Business Moves,MSM Biz/Other Ignorance — Tom @ 3:36 pm

Since the data will disappear shortly behind the subscription firewall of Editor & Publisher and is no longer publicly accessible at the the Audit Board of Circulations (they didn’t start doing that until a couple of years ago; I wonder why?), I have posted and am saving the data below for fair use and discussion purposes.

An analysis post is going up shortly (Update: Here it is). My November 1 post reacting to Editor & Publisher’s pre-announcement article is here. Also see previous newspaper circulation-related posts for March 31, 2007; September 30, 2006; and March 31, 2006.

Total Paid Daily Circulation, Monday through Friday average

Newspaper — Current number, last year — % Change

USA TODAY — 2,293,137 — 2,269,509 — (+1.04%)
THE WALL STREET JOURNAL — 2,011,882 — 2,043,235 — (-1.53%)
THE NEW YORK TIMES — 1,037,828 — 1,086,797 – (-4.51%)
LOS ANGELES TIMES — 779,682 — 775,765 — (+0.50%)
DAILY NEWS, NEW YORK — 681,415 — 693,423 – (-1.73%)
NEW YORK POST — 667,119 — 704,011 – (-5.24%)
THE WASHINGTON POST — 635,087 — 656,298 – (-3.23%)
CHICAGO TRIBUNE — 559,404 — 576,131 –(-2.90%)
HOUSTON CHRONICLE — 507,437 — 508,091 – (-0.13%)
NEWSDAY — 387,503 — 410,578 – (-5.62%)
THE ARIZONA REPUBLIC — 382,414 — 397,295 – (-3.75%)
THE DALLAS MORNING NEWS — 373,586 — 404,652 – (-7.68%)
SAN FRANCISCO CHRONICLE — 365,234 — 373,805 — (-2.29%)
BOSTON GLOBE — 360,695 — 386,417 – (-6.66%)
THE STAR-LEDGER, NEWARK, N.J. — 353,003 — 363,100 – (-2.78%)
THE PHILADELPHIA INQUIRER — 338,260 — 330,622 — (+2.31%)
STAR TRIBUNE, MINNEAPOLIS — 335,443 — 358,887 – (-6.53%)
THE PLAIN DEALER, CLEVELAND — 334,195 — 336,940 – (-0.81%)
DETROIT FREE PRESS — 320,125 — 328,719 – (-2.61%)
THE ATLANTA JOURNAL-CONSTITUTION — 318,350 — 350,159 – (-9.08%)
THE OREGONIAN, PORTLAND — 309,467 — 310,805 – (-0.43%)
ST. PETERSBURG (FLA.) TIMES — 288,807 — 288,679 — 0.04%
THE ORANGE COUNTY REGISTER — 278,507 — 287,204 – (-3.03%)
SAN DIEGO UNION-TRIBUNE — 278,379 — 304,334 — (-8.53%)
ST. LOUIS POST-DISPATCH — 265,111 — 276,677 – (-4.18%)

***

Total Paid Sunday Circulation

Newspaper — Current number, last year — % Change

THE NEW YORK TIMES — 1,500,394 — 1,623,698 – (-7.59%)
LOS ANGELES TIMES — 1,112,165 — 1,172,004 – (-5.11%)
CHICAGO TRIBUNE — 917,868 — 937,906 – (-2.14%)
THE WASHINGTON POST — 894,428 — 930,620 – (-3.89%)
DAILY NEWS, NEW YORK — 726,305 — 779,346 – (-6.81%)
HOUSTON CHRONICLE — 693,228 — 692,593 — (+0.09%)
THE PHILADELPHIA INQUIRER — 662,304 — 682,252 – (-2.92%)
DETROIT FREE PRESS — 628,839 — 656,953 – (-4.28%)
DENVER POST/ROCKY MOUNTAIN NEWS — 600,229 — 694,053 – (-13.52%)
STAR TRIBUNE OF MINNEAPOLIS — 570,443 — 596,330 – (-4.34%)
BOSTON GLOBE — 548,906 — 587,289 – (-6.54%)
THE STAR-LEDGER, NEWARK, N.J. — 534,128 — 565,640 — (-5.57%)
THE DALLAS MORNING NEWS — 523,313 — 566,608 – (-7.64%)
THE ARIZONA REPUBLIC — 480,585 — 503,952 – (-4.64%)
THE ATLANTA JOURNAL-CONSTITUTION — 475,988 — 523,968 – (-9.16%)
NEWSDAY — 454,194 — 474,749 – (-4.33%)
THE PLAIN DEALER, CLEVELAND — 445,795 — 446,484 – (-0.15%)
SAN FRANCISCO CHRONICLE — 430,115 — 432,957 – (-0.66%)
SEATTLE POST-INTELLIGENCER, TIMES — 420,587 — 423,275 – (-0.64%)
ST. LOUIS POST-DISPATCH — 420,222 — 418,443 – (+0.43%)
NEW YORK POST — 405,486 — 427,264 – (-5.10%)
MILWAUKEE JOURNAL SENTINEL — 390,840 — 401,379 – (-2.63%)
ST. PETERSBURG TIMES — 389,952 — 386,664 — (+0.85%)
THE OREGONIAN, PORTLAND — 371,386 — 375,757 – (-1.16%)
THE SUN, BALTIMORE — 364,827 — 380,701 – (-4.17%)

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2 Comments

  1. In my eyes Negative News Sales are one of the reasons a lot of the big papers are becoming national enquirer type papers. Only half checking the facts and sensualizing the news. Im waiting for NYT’s headline monkey boy born to Alabama Mother. The Internet is the place to get news now, TV takes to long for them to get to the point and the news paper is just rehash from everyone else’s paper, and You have to wait for it to be delivered to your door.

    Comment by Randy — November 8, 2007 @ 7:50 pm

  2. #1, i.e., they’re desperate.

    Comment by TBlumer — November 8, 2007 @ 9:21 pm

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