Just doing the Google News searches quickly today, given other commitments.
For those who are relatively new and need background, go here to last year’s post on the first set of searches on the Tuesday before Thanksgiving.
- “holiday shopping season” (in quotes) — 5,660 (92.4%)
- “Christmas shopping season” (in quotes) — 467 (7.6%)
Don’t have time to dig into the past, but that seems like an extraordinarily low percentage for the “Christmas” component.
Now on to the second set of searches:
- Christmas layoffs (not in quotes, also excluding the word “challenger” to ensure that about 30 items relating to the mass layoffs report issued by Challenger & Christmas were exluded) — 137 (28.8%)
- Holiday layoffs (not in quotes) — 223 (47.0%)
- Holidays layoffs (not in quotes) — 115 (24.2%)
One of the basic truths found for the past six years running continues to hold. The press is far more likely to use “Christmas” in connection with layoffs (roughly four times as likely in the most recent set — 28.8% vs. 7.6%), an obviously negative thing, than it is to use “Christmas” in connection with shopping and commerce, a generally positive or neutral thing.