November 23, 2011

Petty Toledo Blade Hearing Serious Footsteps From a Free ‘Competitor’

Sometimes it’s worth pausing and giving thanks for what you’re not.

Specifically, everyone except those who run or work for the Toledo Blade or WTOL in Toledo can be thankful that … they don’t run or work for the Toledo Blade or WTOL in Toledo.

Michael Miller and Maggie Thurber will explain.

First, Mr. Miller, who in case you weren’t aware is the Chief Editor of the Toledo Free Press, a free publication with reported circulation of 100,000 (to give you an idea of where this is going) as found at Facebook:

So, WTOL’s Jerry Anderson invited me to appear on his “Leading Edge” program this week to talk about the Make-A-Wish benefit CD. 30 minutes before taping, I was informed, “You are not allowed on our station” and the appearance was canceled. I have not been told the entire story, but I have no doubt WTOL’s alliance with The Blade is the reason.

It is very sad that anyone would punish a Make-A-Wish project, and deny its kids, over media politics. On the day before Thanksgiving!

WTOL’s Chrys Peterson has given her all for this project and the Make-A-Wish kids. I have always known her and Jerry to be class acts.

The powers that be (and bully) can keep me off a TV news show, but we are still going to sell our CD and we are still going to raise a ton of money and awareness for Make-A-Wish. At the end of the day, that is all that matters. Now more than ever, we need your support to make this CD a success. How long is this community going to allow a single entity to cast such a putrid shadow over our community’s potential?

Good question. But why would the Blade care? Well, because the high-and-mighty Blade, which can’t even properly distinguish between victims and perpetrators in crime stories, is suing the Free Press because the Free Press’s business manager, who left the Blade eight years ago, supposedly was involved in the creation of a cartoon disparaging the Blade, something he agreed not to do in his separation agreement. Miller says it ain’t so, with conviction.

But why would WTOL care? Well, it’s because the Blade and the station have an affiliation where they share news resources. WTOL apparently provides weather and perhaps other services for the Blade, and many Blade stories appear at WTOL’s web site.

Now it’s Maggie’s turn, wherein she carries a WTOL Facebook post I won’t link:

Hi, I’m CJ Hoyt, the News Director at WTOL 11. We are ecstatic that Chrys Peterson appears on the Make-a-Wish CD. We look forward to promoting this CD in our newscasts, on our website and through social media. Jerry will also be featuring the CD in a segment of Leading Edge next week. WTOL has a long relationship with Make-a-Wish and numerous charitable organizations throughout Northwest Ohio and we value those relationships and the benefits they bring to our community. However, we also value our partnership with the Toledo Blade. And it is our station policy to not promote a direct competitor of our valued partner. I, alone, made the decision not to use you in our Leading Edge segment. But that won’t stop us from finding lots of ways from promoting this worthy cause. If anyone has any questions about how our newsroom operates, they are always welcome to reach out to me directly. My phone number is 419-248-1108 and my email address is cjhoyt@wtol.com. Thanks!

Here’s the good news. The high and mighty Toledo Blade considers a free publication which it surely once viewed with utter contempt and ridicule as a serious competitor. The worm in the Glass City is turning, and it’s not going the Blade’s way.

We all — well, at least everyone except for those who run or work for the Toledo Blade or WTOL — can give thanks for that.

Remember this episode the next time you see an insufferable Blade editorial about how important it is that taxpayers empty their pocketbooks “for the children.”

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1 Comment

  1. In other words, WTOL values not angering it’s “partner” than helping kids. How is having the guy on there to talk about a CD benefiting a charity “promoting” a direct competitor?

    Talk about putting politics before principles.

    Comment by zf — November 23, 2011 @ 8:35 pm

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