As was the case just before Thanksgiving, I’m just doing the Google News searches quickly today, given other commitments.
For those who are relatively new and need background, go here to last year’s post on the first set of searches on the Tuesday before Thanksgiving. Basically, the idea is to demonstrate the press’s preference for using the word “holiday” over “Christmas” in describing the shopping season, while using the word “Christmas” with greater frequency in connection with layoffs, and to see how things might be changing over time.
Here goes this year’s second pass:
- “holiday shopping season” (in quotes) — 9,810 results, or 88.5% (November 22 was 5,660, or 92.4%)
- “Christmas shopping season” (in quotes) — 1,790 results, or 11.5% (November 22 was 467, or 7.6%)
As was the case in this year’s first pass, that seems like an extraordinarily low percentage for the “Christmas” component.
Now on to the second set of searches:
- Christmas layoffs (not in quotes, also excluding the word “challenger” to ensure that about 30 items relating to the mass layoffs report issued by Challenger & Christmas were exluded) — 230, or 24.6% (November 22 was 137, or 28.8%)
- Holiday layoffs (not in quotes) — 556, or 59.4% (November 22 was 223, or 47.0%)
- Holidays layoffs (not in quotes) — 150, or 16.0% (November 22 was 115, or 24.2%)
One of the basic truths found for the past six years running continues to hold. The press is far more likely to use “Christmas” in connection with layoffs (more than twice as likely in the most recent set — 24.6% vs. 11.5%), an obviously negative thing, than it is to use “Christmas” in connection with shopping and commerce, a generally positive or neutral thing.
I’ll be doing a post on this year’s combined results a couple of days before Christmas.