As was the case with those two searches, I’m just doing the Google News searches quickly today, given other commitments.
For those who are relatively new and need background, go here to last year’s post on the first set of searches on the Tuesday before Thanksgiving. Basically, the idea is to demonstrate the press’s preference for using the word “holiday” over “Christmas” in describing the shopping season, while using the word “Christmas” with greater frequency in connection with layoffs, and to see how things might be changing over time.
Here goes this year’s third pass:
- “holiday shopping season” (in quotes) — 6,350 results, or 88.3%
- “Christmas shopping season” (in quotes) — 859 results, or 11.7%
As was the case in this year’s first pass, that seems like an extraordinarily low percentage for the “Christmas” component.
Now on to the second set of searches:
- Christmas layoffs (not in quotes, also excluding the word “challenger” to ensure that about 30 items relating to the mass layoffs report issued by Challenger & Christmas were exluded) — 372, or 25.9%
- Holiday layoffs (not in quotes) — 729, or 50.8%
- Holidays layoffs (not in quotes) — 335, or 23.3%
I’ll put up a post about this year’s results
tonight or tomorrow after Christmas Day.