For those who are relatively new and need background, go here to the first post on search done on the Tuesday before Thanksgiving in 2010.
Here goes the second round of searches at Google News for Year 8 on “shopping”:
- “holiday shopping season” (in quotes) — 37,700 (92.6%)
- “Christmas shopping season” (in quotes) — 3,010 (7.4%)
As with Round 1 back on November 20, that’s an extraordinarily low percentage for the “Christmas” component.
Now on to the second round of “layoff”-related searches:
- Christmas layoffs (not in quotes, also excluding the word “challenger” to ensure that items relating to the mass layoffs report issued by Challenger & Christmas were excluded) — 24,100 (26.6%)
- Holiday layoffs (not in quotes) — 28,400 (31.3%)
- Holidays layoffs (not in quotes) — 38,100 (42.1%)
The sheer quantity of layoff stories this year is still about 100 times (not kidding) greater than that seen at the same time last year. As I mentioned on November 20, it’s possible that Google News has loosened its rules for news site inclusion. So the concern remains, as I stated then: “Even considering those factors, the bigger story may be that there are more layoffs now than there were a year ago, despite what the weekly claims numbers are saying, and despite the press crowing about an improved economy.”
Once again, the press is far more likely to use “Christmas” in connection with layoffs (roughly 3.6 times as likely in the most recent set — 26.6% vs. 7.4%), an obviously negative thing, than it is to use “Christmas” in connection with shopping and commerce, a generally positive or neutral thing.