I’ll probably do a post on this tomorrow or after Christmas, but right now there’s only time to collect the data on the traditional Christmas shopping and layoff searches.
For those who are relatively new and need background, go here to the first post on search done on the Tuesday before Thanksgiving in 2010.
Here goes (searches were done late Sunday night):
- “holiday shopping season” (in quotes) — 37,300 (86.0%)
- “Christmas shopping season” (in quotes) — 6,090 (14.0%)
Now on to the second set of searches:
- Christmas layoffs (not in quotes, also excluding the word “challenger” to ensure that about 30 items relating to the mass layoffs report issued by Challenger & Christmas were exluded) — 16,700 (44.3%)
- Holiday layoffs (not in quotes) — 12,900 (34.2%)
- Holidays layoffs (not in quotes) — 8,080 (21.5%)
The “Christmas” component of the layoff stories eased back a bit in Round 3.