April 28, 2014

Positivity: Speed Reading — The Next Frontier in Email

Filed under: Marvels,Positivity — Tom @ 6:00 am

From Mailbird, the company I first mentioned in early February (HT TechCrunch):

From TechCrunch’s coverage:

Mailbird Brings Speed Reading Technology To Email

Mailbird, a PC email client bearing resemblance to popular Mac app (and Google acquisition) Sparrow, is introducing an interesting feature in the hopes of helping users save time when reading long emails. The company has now added a “speed reader” option, which, when clicked, lets you read emails in a similar way to reading other text in other speed reading apps, like those powered by technology from Spritz, Spreeder, Velocity and others.

In case you’re unfamiliar with this trend, a number of apps have emerged recently, allowing users to read everything from books to news articles more quickly, using a technique that flashes words one at a time on the screen. This lets you to consume text faster than if you were reading by moving your eyes across the page. Speed reading startup Spritz is one of the more high-profile players in this space, having developed its own technology in stealth since 2011, and last month closing on $3.5 million in seed funding.

Now that same type of technology is available for reading emails. …

… Mailbird’s speed reading option is different from those designed for book-reading or news-reading, the company also notes. Many emails have headlined sections in the body of the message, for example, and its technology adjusts the speed when it encounters this type of text, allowing you to read the headline or section break for a slightly longer period of time than the rest of the message.

Mailbird CEO Andrea Loubier says she hopes the introduction of the speed reading technology into the software will increase its potential with those in the SMB/small teams space. Currently, the company has over 10,500 users for its email software, and is growing its paid user base at 50% month-over-month, with free to paid conversions at 25%.

… Mailbird is a bootstrapped team of 8, based in Indonesia. The company is now raising a small, $800,000 seed round.

More on Mailbird is here.

This is the first time in 29 years as a Mac user that I ever recall being jealous of something Windows users can have that Mac users can’t.

Share

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.