Michelle Obama’s overreaching attempts to get people to “eat healthier” have gotten creepy:
The U.S. Department of Agriculture (USDA) is suggesting major changes to grocery stores to “nudge” Americans to purchase healthier foods when they shop.
The agency commissioned an “expert panel” to make recommendations on how to guide the more than 47 million Americans on food stamps into spending their benefits on fruits and vegetables.
The group released an 80-page report this month presenting their ideas, which include talking shopping carts and a marketing strategy for grocery chains that would feature better store lighting for healthier items.
… “These strategies, in particular, draw on principles of behavioral economics to nudge consumers towards healthier choices,” the report said.
The panel came up with six preferred strategies: discount coupons for SNAP recipients; rebates of up to $60 for healthy purchases on EBT cards; buy one get one free deals for SNAP recipients; a targeted marketing plan to promote healthy food; a USDA loyalty card; and new specialized shopping carts.
… The cart would be color-coded, physically divided, and have a system installed so that when the shopping cart reaches its healthy “threshold” it would congratulate the customer.
There is no escaping people who want to treat us all like two year-olds, is there?