January 1, 2015

Of Course CNBC’s Ratings Are in the Tank

Filed under: Economy,MSM Biz/Other Bias,Taxes & Government — Tom @ 3:12 pm

That’s because “the channel that was once must watch financial TV for mom and pop … has … devolved into endless cheerleading of failed policies and rigged markets.”

And guys like Rick Santelli who try to inject a modicum of sense into things get ridiculed and blasted by the stimulus-forever gang.


CNBC’s Total Business Day segment (M-F 9:30a-5p), just delivered its lowest rated year since 1995 with P2+ and delivered its lowest rated year ever since 1992 with the 25-54 demographic.

This is from a year ago:

In the third quarter (of 2013 — Ed.), CNBC, the dominant business-news channel, hit a 20-year low in its target demographic of adults 25 to 54 years old, according to Nielsen Holdings NV. Since 2008, average total daytime viewership has fallen more than 50%—to 169,000 from 348,000 —at CNBC, which commands three-quarters of the audience among business-news networks, according to Nielsen.

The 2014 ratings I found (preliminary) indicate that CNBC’s average 6AM – 6PM audience during the year dropped to 117,000 households and 134,000 persons watching. Sadly, the vastly superior but far smaller Fox Business Network is also in decline, though not as steeply.

The moral here is that most Americans have no interest in watching the play-by-play as the cronies who happen to have Washington’s favor get richer, arguably at their expense. (If you don’t buy that, explain how an ordinary risk-averse investor can consistently earn even 2 percent on their money these days.)

Thursday Off-Topic (Moderated) Open Thread (010115)

Filed under: Lucid Links — Tom @ 10:00 am

This open thread is meant for commenters to post on items either briefly noted below (if any) or otherwise not covered at this blog. Rules are here.

Positivity: Washington Man Finds Wedding Ring Near Site of 1959 Plane Crash, Tracks own Daughter

Filed under: Positivity — Tom @ 8:00 am

From New Jersey, and Washington State (HT Daryn Kagan):

The parents of a young girl disappeared in 1959 while flying to Washington state, her pilot father and mother never heard from again. And for more than a decade, the family lived under a shroud of mystery.

Now, Joyce Wharton lives in New Jersey. And she recently received a wondrous gift from a stranger that brought back memories more than a half-century in the past.

“To me, it’s my Christmas miracle,” Joyce said. “And I look at the ring, and I think about my mother. It’s like reaching back in time.”

Fifty five years ago, Joyce lost her parents in a small plane crash.

“They went out to the airport and left, but they never arrived in Seattle,” she said. “So for many many years, we didn’t know what had happened.”

Her family agonized for nearly 15 years without answers until plane wreckage was discovered in a dense wooded area in Washington.

With closure and peace finally in hand, Joyce said she never imagined there could be more to come. Then, on Sunday, she got an unexpected phone call.

“He said ‘Joyce, I have your mother’s ring, and I’ve been looking for you all these years and I want you to have this,’” she said.

The voice on the phone was Nick Buchanan, a logger who had stumbled upon the ring near the crash site.

With the help of his nephew, he used Ancestry.com to track Joyce down some 3,000 miles away.

“My mouth was open,” she said. “I couldn’t believe what I was hearing…it restores your faith in human nature, because there’s so many bad things happening. And yet there are good people out there, kind people. People persevere.” …

Go here for the rest of the story.

Happy New Year to All!

Filed under: Positivity — Tom @ 12:00 am