November 21, 2017

Year 13 Christmas/Holiday Layoff and Shopping Searches: Round 1

Filed under: Business Moves,Economy,MSM Biz/Other Bias — Tom @ 7:00 am

Background behind these annual searches is here and here.

Here are the results of this year’s first round of searches:

Here goes with Google News searches done at 1:00 this morning (for the past month, sorted by date):

This is a bit of an improvement over last year’s Christmas component of 7.0 percent, and 2015′s 5.7 percent.

Now on to the second set of searches (for the past month, sorted by date):

  • Christmas layoffs (not in quotes, also excluding the word “challenger” to ensure that items relating to the mass layoffs report issued by Challenger & Christmas were exluded) — 4,680 (39.9%)
  • Holiday layoffs (not in quotes) — 6,210 (45.0%)
  • Holidays layoffs (not in quotes) — 2,920 (21.1%)

As has been the case in previous years, the press is far more likely to use “Christmas” in connection with layoffs (almost 5 times as likely in the most recent set — 39.9% vs. 8.1%), an obviously negative thing, than it is to use “Christmas” in connection with shopping and commerce, a generally positive or neutral thing.

Additional searches will take place in roughly two and four weeks.

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